Sephora VIB Spring 2017 Sale: My Top Picks

It’s no secret that I am a Sephora-addict, much like many of you! If you are unaware, today marks the beginning of one of Sephora’s ONLY true sales of the year (for the most part, unless you are VIB). I’ve done all the legwork for you, and will break down the important details below, as well as my top picks for what to snag with that overall discount! There are some MAJOR product drops this spring that you don’t want to miss.

Sale Details

Starting today, the sale will go on for a week depending on your rewards level, with promotions as well as an overall 15% discount on your purchase, using the code: ROUGESPRING, VIBSPRING (for VIB members and Rouge members), and 10% off for Beauty Insiders using the code: BISPRING. If you haven’t signed up to be a part of Sephora’s rewards program, DO IT. It’s seriously the one of the best rewards program in the world in my opinion.

Rouge Babes (18-24 April)

Today, you can bring any friend into a store, and they will also receive 15% off all purchases, and you both will get a free canvas bag while supplies last!

VIB (19-24 April)

You can use your code as many times as you want in store or online for the duration of the sale!

Beauty Insider (20-23 April)

You can use your code as many times as you want in store or online for the duration of the sale!

My Picks

Jo Malone

It’s now available at Sephora, so stock up on your favorite scents now! My personal favorites of the line:

Wood Sage & Sea Salt Candle

Red Roses Travel Candle

Peony & Blush Suede Candle

Peony & Blush Suede Cologne


If you haven’t bit the bullet yet on a device, try it now! I swear by mine. My skin is cleaner, brighter, and smoother. I personally use the Mia Fit because I travel a lot between midday workouts during work and trips, and it’s easier to deal with when you’re low on space. For budget-friendly options, the Mia 1 is equally awesome!

Mia 1 Cleansing System

Mia 2 Cleansing System

Sunday Riley Power Couple Duo: Transformation Kit

I adore Sunday Riley, and these are two of my favorite products from the line. Being a huge lover of all things designed for sleep time, this pack has one of the best: Juno. I use Good Genes in the morning before the rest of my makeup and sunscreen lineup.

SK-II Facial Treatment Essence

I talk about this stuff ALL the time. There’s a reason. Snag it on a discount now, because it never goes on sale.

La Mer Creme De La Mer

Discount. Duh. This sh*t also never goes on sale. Don’t be dumb.

Tom Ford Patent Lip Finish

Let’s just start with the fact that I am NOT a $53 kinda lipstick gal. However, this one is actually worth the price. It’s THE next “it” lip product. I tried it for my photo shoot this weekend, and holy OMG! It’s super pigmented and comes in a ton of colors. I’m a huge gloss hater, and this one’s as comfortable and fuss-free as Glossier’s signature gloss.

Narcissist Loaded Eyeshadow Palette (Limited Edition)

I love NARS. This recent new addition is limited, so grab it while you can! It has so many neutrals and basics, perfect for literally any occasion.

T3 Featherweight Compact Dryer

This one is a travel version of the best dryer I’ve ever used! They both work equally well and are totally worth the investment.

Marc Jacobs Air Blush Soft Glow Duo

Best blush in the world, hands down. You can truly customize the intensity and color breakdown, which is revolutionary! It’s all I wear outside the new Glossier Cloud Paint.

Marc Jacobs O!Mega Volumizing Mascara

Holy colors!! These are super pigmented and add a pretty pop of color to your day or nighttime look. They were selling out at my local store on Union Street, so grab these while you can!

Happy shopping babes! What are you all excited to purchase this week?

Marc Jacobs Velvet Noir Volumizing Mascara

Best mascara on the market. I love anything that saves me time, so a mascara that can give me faux false lashes in 1-2 swipes….Sign me the F UP.

Turning 32: The Beauty Routine You Need In Your 30’s

Fact: This photo above is completely un-retouched so you can see JUST how effective a good skincare routine is.

Today I turn 32, another year into the prime years of my thirties. There have been so many exciting changes, from career progressions to my personal style choices, and my beauty routine is right there with them! I’ve always been a skincare conscious individual, learning from my mother at an early age to take care of my skin. It’s my most complimented feature, and I want to take time on my birthday to share some of my best skincare hacks that have kept me looking ~26 for a while now. I have learned the types of products that actually work, as well as when to start adding them into your daily regimen, because…timing is everything.

So, what’s SO different about your 30’s? A ton. Over the past two years, I have noticed small changes in my skin, to include fewer blemishes, less oil production, and the beginning of tiny fine lines. I have evolved my beauty routine to mitigate these concerns (and even tried my first ever Botox treatment for my frown line!), while also continuing to keep up the most important foundations of my regimen. Today I’m revealing exactly what you need to have in your beauty cabinet to put your best face forward as you jump into your 30’s.


I’ve been using these since I turned 20, but if you’ve yet to add them in, you need to once you hit 30. They are crucial when it comes to reducing the appearance of fine lines, as well as giving you an overall more smooth and even skin tone. In my 20’s, I used them once a day, applying to clean skin in the evening after my face wash and masks. My favorites for 30-somethings are:

A Force XR Retinol Serum Concentrate, Serious Skincare

Obagi360 Retinol 1.0, Obagi

Sleeping Masks / Oils

If you’re not sleeping in a solid lineup of skincare yet, you NEED to. I don’t ever go to bed without some sort of sleeping mask on top of all my serums and creams. Our bodies do the majority of regeneration at night, so if you’re not taking advantage of it by adding in key products, your skin is missing out big time! My favorites include anti-aging effects, and moisturizing properties, like these:

Black Tea Firming Overnight Mask, Fresh

Luna Sleeping Oil, Sunday Riley

Sleeping Mask – Orchid, Sephora

Sleeping Mask – Rose, Sephora


It’s time to start getting obsessed with serums, and oils. They’re an investment and should be treated as such. Now is the time to invest in your skin, and toss your drugstore options. Over the past few years, I have noticed my skin beginning to get a bit drier in certain areas, especially my eyes. Being an oily skin type my entire life, it’s been interesting to see how some of my favorite go-to products stop being as effective, given the shift in my skin. When you hit 30, it’s important to start adding in serums and oils to your routine for all parts of your body. Some offer different benefits based on the type of skin you have, and I’ve rounded up my go-to’s for just about every type:

Oily/Blemished Skin: UFO Oil, Sunday Riley / Super Pure, Glossier

Dry: Pure Argan Milk Intensive Hydrating Treatment, Josie Maran

Anti-Aging: Retinol Firming & Lifting Serum, Algenist

Lips: Sugar Lip Serum Advanced Therapy, Fresh

Eyes: RNA Power Eye Cream, SK-II / Ferulic + Retinol Triple Correction Eye Serum, Dr. Dennis Gross Skincare


While I still use some gels, I find myself using more cream and oil based products to keep my skin’s oil production even. Especially in the winter! As you move into your 30’s, keeping your skin hydrated is super important in order to mitigate fine lines. Opt for cream moisturizers  I use one every morning before applying my makeup, and right after my serums. This also goes for your body too. Make sure you are using a moisturizer after your showers to reduce the signs of aging.

Priming Moisturizer Rich, Glossier

The Moisturizing Soft Creme, La Mer (I even use this as a sleeping mask for my face and/or lips in the winter)

Intensive Care Spray Moisturizer, Vaseline


One of the most common concerns for 30-somethings is an even pigment/brighter skin. As we age, our skin can sometimes get more dull, especially if you’re working long hours, or out in the elements a lot. Brighteners and essences work to

Facial Treatment Essence, SK-II (first thing on my face EVERY DAY.)

Super Glow, Glossier

Nu-Derm Blender, Obagi

Nu-Derm Sunfader, Obagi

Camu Camu Power C, Peter Thomas Roth

Beauty Flash Balm, Clarins

Sun Protection

If you’re not amping up your sun protection, now’s the time! I wear SPF 50 sunscreen daily (YES. Daily.) and have noticed that I have fewer wrinkles or signs of aging. My skin has looked pretty much the same since high school, and I’m convinced it’s because of this one hack. Plus, this is why bronzers and sunless tanners were invented! I simply shade my way to match the rest of my body in the summer months. I’ve linked THE best (bar none) facial self-tanner below too. I use all of these sunscreens, depending on the time of year.

Sublime Defense Ultra Lightweight Sunscreen, Algenist

UV Physical Broad Spectrum SPF41, Elta MD

Sport UV Defense SPF50, SkinCeuticals (KILLER for athletes, marathoners!)

Sun Shield Tinted Broad Spectrum SPF 50, Obagi

Self Tan Luxe Facial Oil, St. Tropez

(Working) Cleansers

Gone are the years of simply washing off your makeup. Your cleansers need to be working toward your common goal as well, which is why I now follow a two-step cleansing routine. I use a mild cleanser to first remove makeup, but make sure that it’s one that won’t dry my skin. Glossier KILLS the game of makeup removal. Seriously.I follow with an anti-aging cleanser that matches the goals of my serums. I use my Clarisonic on the second step wash, and it really helps get the most out of the product with deep exfoliation and penetration.

Milky Jelly Cleanser, Glossier

A Wash Vitamin A Gel To Foam Cleanser, Serious Skincare

Nu-Derm Gentle Cleanser, Obagi

Mia Skin Cleansing System, Clarisonic

These are all my top products ranked by effectiveness when it comes to your skin. However, sometimes these lists can be extremely daunting! If you’re unsure of where to (re)start when it comes to revamping your beauty cabinet, I also recommend these starter kits and tools.

PSA: This is also my BIGGEST best-kept skincare secret.

Yes, they’re on the pricey side, but they actually work and are a great way to invest in your skin to eliminate the need for injectables and surgery later. We invest in trendy shoes and bags, and now in your 30’s, you must invest in your skin, as it’s the only one we get. My mom has been using the Obagi system below for years, and she literally looks 20 years younger than her actual age.

Nu-Derm Fx System for Normal/Oily Skin, Obagi

Nu-Derm Fx System for Normal/Dry Skin, Obagi

Anti-Aging Acne Bonus Regimen, Murad

Photo by Christine of Christine Hanks Photography

My Winter Beauty Routine

Between my trip to freezing New York City, to the crazy rainy winter we’ve had here in San Francisco this season, my skin has been struggling! I’ve had to up my moisturizer game heavily these past few months, and I’ve found a pretty great lineup of amazing products that keep my skin hydrated, and blemish-free with the ups and downs. It’s important to keep up a consistent routine in these cases, as well as amp up the masking and prep part of skincare, to make sure I look and feel my best every day. If you’re not sure how to stack your products, here’s what I do to keep my skin in great shape.


Since I love to experiment with new makeup products and styles, it’s imperative that I wash my skin day and night, once with a makeup removing cleanser, and one with clarifying ingredients like Glycolic Acid, Vitamin A, and/or Salicylic Acid. I start with my fave cleanser of all time, Glossier’s Milky Jelly cleanser, to remove buildup and makeup from the day, or to remove my sleeping masks in the morning. I follow immediately with a clarifying cleanser, my current fave is Serious Skincare’s Glycolic Cleanser.


Layering serums is super important when the weather changes. Making sure you have several avenues of attack during winter is key: hydration and clarification are at the forefront of my concerns, and I layer my serums this way, morning and night.

Step 1: Serums (Clarification)

I have problem skin, and often get blemishes due to stress or my winter dry skin patches. I take two steps to mitigate this, first, being serum, and the last being a mask two times a week. I like to use serums that contain Glycolic Acid, Vitamin A, and/or Salicylic Acid. My current go-to is Sunday Riley’s U.F.O. Oil. It also adds a little hydration which helps in the winter.

Step 2: Serums (Anti-Aging/Moisture)

My second layer of serum is something moisturizing and/or anti-aging, and is another one of my daily winter go-to’s, Glossier’s Super Bounce. I slathered this on pre-flight to New York, and on the way home too to help with the dry aircraft cabin air.

I also use an anti-aging eye serum/cream day and night and LOVE the SK-II Facial Treatment Essence for eyes.


I usually don’t wear richer moisturizers or oils since I have super oily skin, but during the winter, I always add a light layer to my skin before sunscreen and makeup. Since I am on the oily side, I stick to Glossier’s Priming Moisturizer, instead of their Rich version. It also adds a second element of priming, so my makeup sits better.

When my skin is in serious SOS mode, I opt for the holy grail of moisturizers (works on lips too!!), the La Mer Crème de la Mer. It’s now available at Sephora (OMGGG) which means I earn my VIB Rouge points for it now. I always opt for the .5oz jar, and that lasts me over a year. It’s the best $85 I spend on skincare because it actually works for severely dry skin. If you have long flights ahead this winter, layer the Super Bounce and Crème de la Mer to fight against the dryness and irritation of the elements.

Winter Friendly Makeup

I start with a primer that’s going to help my skin look more radiant, and exclusively stick to Hourglass’ Ambient Light Correcting Primer. It gives my skin that spring and summertime glow even in the winter and is mineral based, which is great for my skin. During the winter I try to not wear much foundation, and I cannot live without Glossier’s Perfecting Skin Tint! It’s so hydrating, and I feel good about it sinking into my skin because of its skincare focused ingredients. If you haven’t tried foundation before, start with this. It makes you look camera ready without all the extra layers, and is actually good for your skin.


It’s super important you take time to tend your skin during the winter, and just in general. I use my masks 2-3 times a week between the clarifying ones and the moisturizing/sleeping ones. I never sleep without an overnight mask of some sort, specific to my needs each month. My faves for winter are Glossier’s Moisturizing Moon Mask, and Sephora’s Sleeping Masks for Anti-Aging or Perfecting. If you need blemish control, use Glossier’s Mega Green Galaxy Pack, and double with the Sephora Detoxifying Sleeping Mask.

Here’s the final roundup of every product discussed above. Treat your skin right this winter, and always! It’s the only one we get, so taking care of it early on is a must, and is well worth the investment.

Milky Jelly Cleanser, Glossier

Glycolic Cleanser, Serious Skincare

U.F.O. Ultra-Clarifying Face Oil, Sunday Riley

Super Bounce, Glossier

Facial Treatment Essence – Eye, SK-II

Priming Moisturizer, Glossier

Crème de la Mer, La Mer

Light Correcting Primer, Hourglass

Perfecting Skin Tint, Glossier

Moon Mask, Glossier

Sleeping Mask – Orchid Anti-Aging, Sephora

Sleeping Mask – Rose Moisturizing/Brightening Mask, Sephora

Sleeping Mask – Algae Detoxifying Mask, Sephora

Mega Greens Galaxy Pack Mask, Glossier

The Hair Product Every Girl Needs

Nevermind dry shampoo, texturizer sprays, or even leave-in treatments- if you’re starting with a poorly maintained dye job, the rest is irrelevant! I’ve been bleaching and re-toning various parts of my hair since high school, and ESPECIALLY as a brunette, if you’re not careful, your ‘do morphs into that god-awful brass tone.

How do I maintain my favorite shades of ash platinum and grey? Purple shampoo.

Seriously. Purple. It’s a thing.

I stumbled upon it while trying to solve my crisis of my high maintenance grey ombré shade three years ago, and have never looked back. It’s seriously so amazing that it’s a product I bring in my purse to the blowout bar. Yeah, not even the least bit sorry.

You may be asking yourself: how does it work for brunettes too, with no blonde highlights? It’s formula is meant to cut the brassy and orange tones regardless of hair shade, so if you’re looking for a more cool toned brown, this is the secret. I am ALL ABOUT cool shades: I currently dye my roots THE BLACKEST of blacks: Blue Black/Level 1.


The kicker? It is literally $10.99, and found at pretty much any beauty supply store. Take that! Kim and Kendall K swear by Finesse, and I swear by this equally affordable gem.

I use it every time I wash, given that I want a near purple shade of blonde anyway, however, if you are just looking for maintenance, every other shampoo or two shampoos is sufficient. Leave it on for 5 min+ for an even more aggressive result.

Say no to shitty brassy tones, and hello to your best highlight or balayage yet. Seriously, do your ‘do a serious favor and get hooked on my holy grail of hair products.

Product Details

Clairol Shimmer Lights Conditioning Shampoo

Clairol Shimmer Lights Conditioning Shampoo & Conditioner Set

Photo by my boyfriend, Emil Eklund

Best in Class: Sweat Friendly Products

During Sephora’s sale for VIB and VIB Rouge customers, I hoarded up like there was absolutely NO TOMORROW. When you power through products as fast as I do given the nature of my job, it’s amazing to stock up at a great price!

Many of my clients at Barry’s ask me HOW THE F$%* my face is still somehow intact after a killer hour in the studio. While some may believe it’s genetic, it’s really not! Outside of application skills (which I’ll elaborate on soon next year in some vlogs!), it’s truly product based. Anyone can have equally great results, and here’s my list of must haves so you can follow suit!



Just as it is with clothing, it goes without saying that without the proper undergarments, your look is guaranteed to fail. Primer and skincare are key when it comes to maintaining your look for one workout, or a killer 14 hour day. My four must haves are:

SK-II Facial Treatment Essence (use as a toner pre-primer)

Hourglass Mineral Veil Primer

Becca Ever-Matte Poreless Priming Perfection

Urban Decay Eyeshadow Primer Potion (Anti-Aging)

My secrets for a flawless base: apply skincare first! I use the SKII Essence first, applying with a cotton pad. If I have extra time, I press the pads into my skin and leave them in areas where I’m most prone to smearing or oil. LET DRY! Next, apply a primer all over the face, and a special one for eyelids. LET DRY! Proceed with foundation. 

Step 2: Foundation


A little bit of foundation (or a fuller coverage BB cream or powder) helps mask blotchiness and flush, which helps you look that much more put together after a workout. However- please make sure you wash it off shortly thereafter and reapply to save your skin from impurities and potential breakouts! My favorite non-cakey natural finish/fuller coverage foundations/BB Creams/Powders:

Too Faced Born This Way Foundation

Sephora Perfection Mist Airbrush Foundation

Laura Mercier Translucent Loose Setting Powder

Application: I am a HUGE fan of the Beauty Blender. It can take you from light to full coverage with continued application. You’ll look airbrushed and flawless at the end. It also helps blend in concealer and even out blush application/etc.

Step 3: Waterproof Eye Products


When it comes your eyes, you need something with a little bit of water resistance. If you are a mascara junkie like myself, you NEED this tube in your arsenal: The Anastasia Beverly Hills Lash Genius Topcoat. I am super picky about my mascara, and hate having to swap mascara because of it not being waterproof. This product allows me to rock my Marc Jacobs Velvet Noir while teaching or taking class. If you’re looking for a regular waterproof mascara, as I mentioned a year back in my post on surfing, Tarte makes a BOMB one. Details here:

Anastasia Beverly Hills Lash Genius Topcoat

Tarte Lights, Camera, Splashes Waterproof Mascara

Self explanatory. Wand away with your fave mascara, let dry, then swipe on topcoat. 

Step 4: Setting Sprays/Powders



Make Up For Ever is one of my go-to brands when it comes to shadows and powders for a reason. They specialize in camera ready performance, so naturally, as a gal who’s in front of the lens a lot, its the obvious choice. I always have their HD Pressed Powder on hand. EVERYWHERE. It sets your makeup and doesn’t disturb it during reapplication later in the day.

I also use a setting spray, especially for a night out that I know will be a sweaty one with dancing, concerts, etc. Urban Decay slays the game with their All Nighter Spray. If you are super oily like me, their De-Slick is equally bomb. No sloppy smoky eyes here.

Make Up For Ever HD Powder

Urban Decay All Nighter Long Lasting Makeup Setting Spray

Rules: Powder. Be sure to lightly dab with a large powder brush all over. Then, apply a light spray all over! Easy.

Black Friday: The Athleisure & Beauty Pulse

If you’re overwhelmed by what to look for tomorrow, I feel you!

I’ve rounded up my top picks at some of my favorite athleisure and beauty retailers and their respective promo codes (if any).


Carbon38 is offering 20% off sale and full price items. The coolest part? GUYS are now able to shop here! There’s some LEGIT stuff for guys on here, so if you’re also shopping for someone, check it out too! If you are new to Carbon38 (guys and gals), take 25% off your purchase with my code: MGRAGG50. My fave picks from this year’s markdowns are the following:

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Varley Highland Crop, $42

Varley Terri Crop, $42

Alala Pulse Poncho, $102

There’s more to come tomorrow, so check back to new links!


You can access their sale right NOW. Nordstrom is having mega sales when it comes to workout shoes, not just their activewear. My new favorite Nikes are on serious markdown, snag ’em right now here! My favorite leggings from Nordstrom are the Zella Live In Leggings, and Alo Moto Leggings, only $30/$79 right now on their site.


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Nike is releasing several retro remakes, to include the 1988 Air Jordan 3 OG. One of the more current and coveted styles that’s also being released is the Zoom KD 9, which I CANNOT wait to snag!

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Athleta is offering 20% store wide, and refreshments and other exciting in store surprises, and online will be following suit in their promos. Use code BOOST at checkout online. I’ll be live Insta-story’ing my top picks in store today.


Sephora released a lot of amazing gift sets and travel size options of their luxury brands, to include my Rouge sneak peek shown here. OMFG for Too Faced and Urban Decay, two product faves for when I sweat! I’ll be live Insta-story’ing my top picks in store today too.

My other top picks: 

Living Proof Style Lab Kit

Philosophy Purity Made Simple Wash

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Post Gym Re-Glam Essentials: ShowerPill Wipes

Ever thought about/outright skipped a workout because you didn’t want/have time to shower? Lame ass excuse, right? We have all been there, however, so no judgements. I’ll start by publicly shaming myself on this one. Yes, even as the post-sweat beauty guru.

Owning it.

However, last month I found an amazing solution: ShowerPill Body Wipes!

I am always on the hunt for the best beauty products to make us look like rockstars post-workout (and just in general, really). Especially when it’s something that can save you when you’re in a major rush or other post-sweat dilemma (the mile long line for the shower during peak hours at Equinox, or other piss poor reasons to not do your workout). I got the chance to give ShowerPill a go this past month, and I must say it’s done some epic life saving for me.


Let’s start off like this: I’m not a fan of body wipes. AT ALL. Most leave a residue, and make you feel even more slimy and gross than you were. Just slightly less smelly. Needless to say, I was a bit skeptical on how I would like these things.

I could think of no better time to try my ShowerPill shipment than a few weeks ago after a long hot yoga session. I came home to find out that my building had shut off our water for the night, so I was stuck with finding another solution. I opened one of my ShowerPill wipes and was instantly impressed.

These are not your basic flimsy wipes: They are as thick as felt, and aren’t overly perfumed.

When you wipe your body, you ACTUALLY feel clean, and not like you’ve just rearranged the sweat beads on your skin. I felt fresh, and more importantly I smelled like I just took a real shower.

They are large enough that you don’t end up spending forever wiping your entire body off.

I AM HOOKED. They are a mega solution to my lame excuses for skipping workouts.

If you don’t add these to your gym beauty bag, you are a fool. I’ll be using these after every workout/hike that involves a post sweat brunch or coffee date. If you don’t add these to your purse, you are also missing out!


I’ll be buying a bunch of boxes for doomsday hoarding too.

Just kidding, but seriously.

That said, I will be hosting a giveaway on behalf of ShowerPill for my readers! For entry, complete the following steps by the end of this week:

  • Follow @ShowerPill on Twitter/Instagram
  • Tweet about the giveaway with a mention to @ShowerPill and @RunningPrettySF
  • Like ShowerPill on Facebook (
  • Enter your info into the contact form below.